It's By Jenna started as two separate things: a lip gloss line Jenna believed in enough to put her own name on, and a skincare practice she'd already been building for years as a licensed esthetician. At some point it stopped making sense to keep them apart.
Now it's one brand with two sides — gloss you can order online or grab at a market, and facials, waxing, lash and brow services you book in person. Different formats, same person behind both.
“Come for the shade, stay for the facial.”
Most gloss customers meet Jenna in person first, at a local market or pop-up.
A lot of skincare clients come from word of mouth — friends telling friends.
Some people find the shop first and the studio second, or the other way around.
Once here, most people end up using both sides of the brand eventually.
Every shade is hand-picked and branded by Jenna, not sourced blind off a catalog.
Skincare services are performed by a licensed esthetician, not a trend.
A small, real business, not a faceless brand — you can text her.
